Assessment Tools

These tools are samples of what could be used in an advertisement deconstruction project.


Appendix A: Teacher Survey
http://www.surveymonkey.com/s/PTQ78BN

Appendix B: Sample Student Observation and Assessment Tool:

Student Observation & Assessment
Teacher: Date: _
Subject: Period:
Topic:
Advertisement: __

Issues Involved In Ad	Student Comments
Looks
Ability
Ethnic/Racial Id
Family
Gender
Socioeconomic status
Other

After reflection period, what facts can viewer relate?

Facts About Ad	Comments
How many people?
Who is present?
Setting
Time Period
Describe looks
Action
Objects in ad
Other

Connections made
Problems

Discussion Participation

Opinions Stated

Supporting Evidence

Ideas Clear _ Deep _ Precise Logical _ Relevant _ Significant ___

Opinions

Critical Thinking:

Ability to see and explain issues	Comment
What is the purpose of the ad?
Who is in the image?
What/who is omitted in the picture?
Emphasis of the picture
What isn’t being shown?
What is accurate or true?
What is distorted?

Ability to think critically	Comment
Can views be expressed?
Can evidence be provided to defend view?
See need for research and state needs?
Can provide counter argument to other views?
Acknowledges better viewpoints
Considers other opinions

Ability to express emotions	Comment
Identifies with ad
Expresses likes/dislikes
Expresses emotions
Advocates changes/needs

Adapted from Council for Exception Children Assessment Tool from Zambo, D., (2009). Using visual literacy to help adolescents understand how images influence their lives. Teaching Exceptional Children 41(6), 60-67. Retrieved from EBSCO database.